FAQ
Questions, answered straight
Everything people ask us
Does it actually taste like coffee?
Yes. The base is single-origin Colombian Arabica, crafted as specialty instant. The actives are flavour-neutral at our doses. If you disagree, the 45-day guarantee has you covered.
How much caffeine is in each serve?
Around 100mg — about the same as a strong flat white — alongside 200mg of L-theanine, so the lift is smooth rather than spiky.
What exactly is inside?
Specialty Colombian Arabica (~100mg caffeine), L-theanine 200mg, L-tyrosine 500mg and Alpha-GPC 300mg. Nothing else — no proprietary blends. Every dose is on the label and explained on our Science page.
Will I still crash at 11am?
ASCEND FOCUS is formulated against the spike-and-crash pattern — theanine-forward dosing smooths the caffeine curve. Most people describe steady focus through the morning instead of a peak and a cliff. If that's not you, the guarantee exists.
When should I drink it?
One sachet in the morning, ideally before your deep-work block. Hot or iced — it dissolves clean either way. We'd keep it to one or two serves a day.
Can I really cancel my subscription anytime?
Yes — two clicks in your account portal, any time before a renewal ships. No fees, no minimum orders, no “please call us”. We built the subscription we'd want to be in.
Is it made in Australia?
Blended and packed in Melbourne — the city that treats coffee as a professional sport — using specialty Colombian Arabica.
How fast is shipping?
Orders leave our Melbourne warehouse within 24 hours on business days, and AU shipping is free over $50.
What's ASCEND RESTORE?
Our second blend — gut support, in development now and held to the same rule: every dose on the label. Join the email list at the bottom of the page for first access.
Love it or it's refunded.
45 days, every order — subscription or one-time. If ASCEND FOCUS isn't the best coffee in your morning, tell us and we'll refund the pouch. No return postage. No interrogation.